Telepresence for Ad Agency New Business

I recently saw Cisco’s new Telepresence system in action. My first thought was, “Wow, this is an amazing client retention and communication tool.”

My second thought was that it should be a boon for ad agency organic business development. And my third thought was, it’s probably very expensive…but could well be worth the investment.

A few ideas for how it might help your agency grow:

  • Easy daily visual interaction with your clients at the account level
  • Potential for much more frequent senior-level, face-to-face interaction
  • Faster visual collaboration between creative, account and client teams

From a new business perspective, I imagine a tool like this could easily enable you to ask your clients to invite the managers of other brands, divisions, etc. to online meetings, giving you a first crack at building face-to-face relationships, before competing agencies have managed to get in the door. In other words, a way to jump-start organic growth with your current clients.

I’m curious if this is a tool that your agency is using? If so, does it work this way for you?


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