It may be the most dreaded type of prospecting effort. Some claim it’s dead. But, it still works.
To achieve long-term success at proactive new business, ad agencies commonly use one of eight methods. Here they are: Sell & Do: The antithesis of an organized, strategic, proactive new business plan – and vast numbers of small firms operate this way. With this method, everyone is busy until projects are coming to an end. […]