I noticed a post by Darren Rowse on ProBlogger that may be of value if you’re looking to create an ad agency blog to generate awareness and drive new business.
Every big goal needs to be broken down into small, very achievable steps. Darren does that here. The rest of this post is his (with a few minor edits on my part) and can be viewed in full here:
- Publish 10 posts.
- Get your first comment from someone you don’t know.
- Get your first link from another blog.
- Build your readership up to more than 20 readers a day.
- Hit a level of 20 RSS subscribers.
- Get your blog indexed in Google.
- Be invited to write your first guest post on another blog.
- Have someone (not you or your mom) tweet about your blog.
Note: Other goals might relate to design, platform, metrics, etc.
To someone who has been blogging for a while these kinds of goals might seem rather small and insignificant – but for a new blogger they’d be where I would start.
For new bloggers these goals might also seem a little insignificant also (in fact the blogger I was talking to told me I was thinking too small and dismissed my idea) – however I’d argue that to get to your big dreams there are a lot of steps in between – many of which might not be glamorous or fun to think about. However, sometimes it’s helpful to visualize the very next steps that you need to take in order to move towards your goals.
Tangent: I once had opportunity to meet a guy who had traveled the world climbing some of the highest mountains. When I said to him that it must be an exciting thing to do he told me that there are moments of exhilaration and excitement but that the reality is that much of what he does when climbing a mountain is pretty boring. It’s one foot in front of another type activity through foothills, carrying a heavy pack and not feeling like you’re making much progress. Of course, once you make it to the top or conquer challenges along the path you have moments of excitement, but it all starts with setting out from base camp and with the goal of getting to a point where the climb starts in earnest.
Once you’ve achieved these first goals start to increase them. You might want to double the numbers for the next step (although for different bloggers the numbers will no doubt be different) – then double them again, and so forth.