Monthly Archives: May 2011

To Attract Ad Agency New Business Perhaps You Should Ask “Why?”

To Attract Ad Agency

Asking why is a simple way to get to the heart of what your agency really does and better help you and your staff communicate what it can do for clients. If you were to go around the table asking your top five agency execs what your agency does, you usually get five different answers. That’s often […]

Setting Next-Actions Drives Ad Agency New Business Success

Next-Actions Drives Ad Agency

Next-actions move the proactive new business process forward. Without them, it’s like playing baseball without bases How many of us recall exciting, engaging, thought-provoking meetings that end on a high-note, but when asked later what the results were, you can’t answer with anything concrete? Too many new business conversations and meetings end the same way. […]