Knowledge is strength
Monthly Archives: May 2011
Caller ID doesn’t have to be your enemy
Cultivate your network with relevant information
Email filters eliminate roughly 20% of legitimate emails
Laurie Coots on growing your agency
Add value so you don’t kill your prospects
Asking why is a simple way to get to the heart of what your agency really does and better help you and your staff communicate what it can do for clients. If you were to go around the table asking your top five agency execs what your agency does, you usually get five different answers. That’s often […]
Prospecting is a numbers game and knowing your numbers is the key to success
‘s Blog on driving Ad Agency New Business
Next-actions move the proactive new business process forward. Without them, it’s like playing baseball without bases How many of us recall exciting, engaging, thought-provoking meetings that end on a high-note, but when asked later what the results were, you can’t answer with anything concrete? Too many new business conversations and meetings end the same way. […]
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