White paper reveals benefits of good prospect targeting
Monthly Archives: February 2011
There are two things every client wants. K.I.S.
New business wins are rare if your prospect feels like a piece of meat
The determining factor at “decision time” is often how your prospect feels about your agency team
New Business Metrics & Management, New Business Strategies, Permalink
Is Procurement the Ad Agency New Business Enemy?
Interview with Mattel’s ex-procurement chief
New Business for CEOs, New Business Strategies, Permalink
Focus on your Core Competency to Increase your Ad Agency’s Speed to New Business
Spending money on what you don’t do well is as important as spending it on what you do well
New Business Lead Generation, New Business Strategies, Permalink
Voicemails can Break through Proactive New Business Clutter
The words you use and the way you use them say a lot about you and your agency
What are the best questions to ask when your ad agency first meets a prospect? Check these out and then submit your favorites
Proactive client outreach explored using Twitter