White paper reveals benefits of good prospect targeting
Monthly Archives: February 2011
There are two things every client wants. K.I.S.
New business wins are rare if your prospect feels like a piece of meat
The determining factor at “decision time” is often how your prospect feels about your agency team
Interview with Mattel’s ex-procurement chief
Spending money on what you don’t do well is as important as spending it on what you do well
The words you use and the way you use them say a lot about you and your agency
What are the best questions to ask when your ad agency first meets a prospect? Check these out and then submit your favorites
Proactive client outreach explored using Twitter
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